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Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market | The Asahi Shimbun: Breaking News, Japan News and Analysis - Vimarsana News

Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market | The Asahi Shimbun: Breaking News, Japan News and Analysis

Published: December 26, 2023

BEIJING--A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.

Source: asahi.com
Related Topics:
Yang TaoHarry HanSylvia SunMount EmeiRaymond LeeAlexandre RicardEuromonitor InternationalSingle Malt Club ChinaPernod RicardBillion BottleAsia WorldAsahi Shimbun
China's Next Big Thing: Whiskey - Vimarsana News

China's Next Big Thing: Whiskey

Published: December 26, 2023

A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whiskey in place of the traditional "baijiu" liquor used to toast festive...

Source: newser.com
Related Topics:
Harry HanSylvia SunRaymond LeeAlexandre RicardSingle Malt Club ChinaPernod RicardEuromonitor InternationalBillion Bottle
Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market - Vimarsana News

Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market

Published: December 26, 2023

A French wine and spirits group says the whisky is produced using traditional whiskey-making techniques combined with Chinese characteristics including locally grown barley.

Source: pressherald.com
Related Topics:
Yang TaoRaymond LeeMount EmeiAlexandre RicardHarry HanSylvia SunPernod RicardEuromonitor InternationalSingle Malt Club ChinaBillion Bottle