Sydney Swans launches new brand identity via SDWM
January 13 2021, 4:53 pm | BY Ricki Green | 17 Comments One of Australia’s most iconic sporting clubs, the Sydney Swans, has redesigned its brand via independent creative and design agency, SDWM. The new Sydney Swans identity reflects the relentless Bloods spirit forged through the club’s rich history, whilst setting a new benchmark for football in this country. Just like the club, the new swan is fierce in its focus and is illustrated with a sense of movement, prominence and grit – a reflection of the city of Sydney. The new logo introduces the club’s inception date, 1874, ...
Source: campaignbrief.com