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New Zealand-based telco Spark has launched a campaign that aims to change the way businesses collect gender data.
Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen.
New Zealand-based telco Spark has launched a campaign that aims to change the way businesses collect gender data.
Binary code, code used in digital computers, based on a binary number system in which there are only two possible states, off and on, usually symbolized by 0 and 1. A binary code signal is a series of electrical pulses that represent numbers, characters, and operations to be performed.