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Approach. >> what i've learned from the results of this election is if i was somebody trying to get mitt romney elected tell the biography, this is one of the best biographies and resume's to return for president, i would have spent time even if it goes over a guy like mine's head, tell us about the companies and things you've done for people. and in the 30's, people were wondering you, how are you going to support four kids, and you found time to be a bishop in a church. and yes, the word mormon may have come up. >> and they broke the rule, you define yourself positively first, they allowed t...

Didn't realize. that is a fact. >> he said the word "mormon" and that's something he hasn't always done. >> to the point you're making he could be defining his own narrative. part of the reason there's focus on discomfort with his wealth is they haven't given us much else. this is the first time i have heard him talk about his father to that length since the primaries. there is a narrative there. as you know, in politics, you define the narrative or it is defined for you. >> when you ran for office, did you run a bio spot? >> i had to teach people how to pronounce my name. i was a business guy...

Anti-immigrant message, who have a message that sounds anti-hispanic. so i think it's not just their making the wrong decision, it is the wrong decision ultimately, but it's because they face cross pressure. elements of the party -- >> maybe the romney team doesn't know what to go up with yet. what is the introduction to hispanic voters. >> maybe. they could say anything. they could do a bio spot or something. seem to me if you were giving any thought at all to picking marco rubio you might have thought to put something defensive up. >> any reason you might want george bush near your campaign,...

>> what i've learned from the results of this election is if i was somebody trying to get mitt romney elected tell the biography, this is one of the best biographies and resume's to return for president, i would have spent time even if it goes over a guy like mine's head, tell us about the companies and things you've done for people. and in the 30's, people were wondering you, how are you going to support four kids, and you found time to be a bishop in a church. and yes, the word mormon may have come up. >> and they broke the rule, you define yourself positively first, they allowed the obama p...