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Industry. >> it's something he and his team like to call choccoli. >> we call it chocolate covered broccoli. it's the medicine in the dog food. it's a spoon full of sugar. we want to be in the entertainment business. we want to be giving you exciting stuff, but we also want to crete something that's inherently good for you and good for your soul. >> but getting big-name clients to feel confident proved to be a big challenge early on. >> we went and knocked on every door. people were just like, oh, yeah, you guys are good people, we're never going to buy anything that they're selling. you get t...

Value proposition to the industry. >> it's something he and his team like to call choccoli. >> we call it chocolate covered broccoli. it's a medicine in the dog food. it's a spoonful of sugar. we want to give you really cool, interesting stuff. we also want to create something that's inherently good for you and good for your soul. >> but getting big name clients to feel confident in wayfarer's mission proved to be a big challenge early on. >> we went and knocked on every door. people were just like, oh, yeah, you guys are good people. we're never going to buy anything that they're selling. you...

A big thing here in little big the lubeck was part of the handy attic only it was a leading economic center in europe and the ingredients were readily available so it was easy enough for confectioners to make mars a pan because they could always get omens and sugar. how do visitors from abroad like the pot and if both of them within one to it always differ slightly depending on where they come from in england for instance mars upin is well known they know what it is and they're familiar with the need to a good brand because england is one of our primary export partners japanese visitors often ...

A bit chocolate or orange bitters it's up to you. on a linden moved to berlin three years ago for a master's program in museum studies she wants to complete the degree but she sees her future as a bartender in nighttime berlin. for me that they're not for a father from time to get off my night time is the time of day where you can relax and let yourself go. light. you can concentrate on other things whether it's pleasure or a time to relax. and. it's different from the rest of everyday life. linden likes to encourage people to try out new things but she isn't out to educate them she says a goo...

Diabetes -- >> yes. jamie: interesting the genetic predisposition. >> yes. jamie: is it chocolate and drugs and alcohol that are reducing the dopamine and we end up eating more? or are we doing those things because we want dopamine? >> drug abuse is the message of the story. when it comes to obesity and eating and gluttony and different kinds of food or caffeine, yes the mechanics are similar but yet the chemicals themselves can be easily more controlled. jamie: so it is not a character flaw. how do you treat it? >> you treat it eventually, you could do certain things in your brain and eventua...