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Special Spirit Released by Black Bourbon Society, in Addition to Short Documentary Samara B. Davis is a bourbon lover who wants to ensure that messaging to African-American spirit lovers are acknowledged through marketing of bourbon brands. Credit- Instagram 163 Samara B. Davis may not look like the classic bourbon lover, but she truly is a big fan of the spirit. Davis’s Black Bourbon Society website opens the door to understand her bourbon-loving journey. It reportedly began on a family trip to New Orleans. That is when Davis accepted a salesman’s suggestion about his favorite spirit and became an instant fan. But Davis did not end her love of bourbon by creating and mixing new cocktails. The seasoned event planner and experiential marketing producer reportedly noticed that there was little direct consumer marketing geared toward people of color. Since upscale African American professionals who possess high disposable incomes do enjoy luxury products and premium spirits, Da

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