Chinese millennials' craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation
Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation Market for blind boxes could grow to 25 billion yuan (US$3.8 billion) in 2025 from about 3 billion yuan in 2019, according to Qianzhan Intelligence China’s toymakers bet on the country’s 500 million young consumers, flush with disposable income and willing to spend on indulgences, to fuel the market
Source: scmp.com