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Blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> after "dallas" proved that euwing oil was better than day time oil, they rushed to give viewers more. >> the great time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby tha...

The way it's grown, it's just amazing to me. >> it did appear in the '80s it was good for daytime soap operas, especially for "general hospital" which had the success with luke and laura's wedding. >> i remember when luke and laura got married because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> after "dallas" proved that ewing oil was better than real oil for cbs the networks rushed to ...

>> i remember because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> the great time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby that she almost got to ad...

>> one final look at what has justifiably been called the wedding of the century. >> by the authority of the state of new york, i pronounce that they are husband and wife. you may kiss the bride. >> your wedding was seen by an astonishing number of people. 16 to 19 million viewers. how do you account for that popularity? >> i can't. i can't. the way it's grown is just amazing to me. >> it did appear in the 1980s that it was a good time for daytime soap operas. especially for a show like general hospital, which had that huge success with luke and laura's wedding. >> i remember when luke and lau...

>> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> the great time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby that she almost got to adopt. that is it, isn't it? >> you miserable -- >> t...