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Nighttime newsworthy. the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping and prime time stole from daytime. >> after dallas proving that ewing oil was better than real oil for cbs, the networks rushed to get more. >> the great prime time soap operas of the '80s, dallas, dynasty, they're all about excess. this is about being over the top, and stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. i'm madonna mourning the baby ...

For a show like "general hospital" which had that huge success with luke and laura's wedding. >> i remember when luke and laura got married because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. like, what can we do to get even more people watching? you have a wedding. you have a kidnapping. you have an evil twin. and primetime stole from daytime. >> after "dallas" proved that ewing oil was better than real oil for cbs, the networks rushed to give the public more. >> the great primetime soap operas of the 1980s, "dallas," "dynast...

That it was a good time for daytime soap operas, especially for a show like "general hospital" which had that huge success with luke and laura's wedding. >> i remember when luke and laura got married because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. like, what can we do to get even more people watching? you have a wedding. you have a kidnapping. you have an evil twin. and primetime stole from daytime. >> after "dallas" proved that ewing oil was better than real oil for cbs, the networks rushed to give the public more. >> the...

At what has justifiably been called the wedding of the century. >> by the authority of the state of new york, i pronounce that they are husband and wife. you may kiss the bride. >> your wedding was seen by an astonishing number of people. 16 and 19 million viewers. how do you account for that kind of popularity? >> oh, i can't. i can't. the way it's grown is just amazing to me. >> it did appear in the '80s that it was a good time for daytime soap operas, especially for a show like "general hospital" which had that huge success with luke and laura's wedding. >> i remember when luke and laura go...

Astonishing number of people. 16 and 19 million viewers. how do you account for that kind of popularity? >> oh, i can't. i can't. the way it's grown is just amazing to me. >> it did appear in the '80s that it was a good time for daytime soap operas, especially for a show like "general hospital" which had that huge success with luke and laura's wedding. >> i remember when luke and laura got married because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. like, what can we do to get even more people watching? you have a wedding. you ...