Animal Welfare Institute takes on Boar's Head over advertising claims
Animal Welfare Institute takes on Boar’s Head over advertising claims 3 The AWI says Boar’s Head does not meet a high enough standard of animal care to warrant “humanely raised” claims, yet the cold meat supplier does adhere to industry guidelines. The Animal Welfare Institute (AWI) has challenged Boar’s Head, a deli meat supplier based in the US, before the Federal Trade Commission (FTC). The AWI claims the cold meat supplier uses “deceptive” advertising practices in promoting what Boar Head’s describes as “humanely raised” chicken sausage and Simplicity All Natural turk...
Source: newfoodmagazine.com