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Don't suffer economic consequences or moral outrage. bob eiger has a moral backbone and it should be celebrated. >> he made a different moral decision bringing roseanne barr back. >> exactly. >> this is not the first time she tweeted something racist. according to media outlets in a now deleted 2013 post she tweeted about susan rice. i'm not going to read it. it is just as vile and offensive as what she said about valerie jarrett. abc chose to reboot that show. so he may have made a moral decision yesterday, but take us back a few months and he made a different decision. >> well, if you could ...

Do you agree bob eiger is a hero here? >> yeah. i completely agree with the entire analysis. bob eiger is a hero as are many other woodstockers who have awakened at ceos. the millennials seem to be caught up, many of them, in this bro culture as scott mentioned. mark zuckerberg -- we can look at parallel problems that plagued others from uber and elsewhere. it's -- who would have thought we would turn to the american business community, the pillars of establishment as our mother-in-lmoral backbone. >> is that creating confusion here? for those saying it's about freedom of speech, bob eiger is ...

The show. >> good for bob eiger, i have to stay bob, that was extraordinarily important, first of all. and secondly, no matter what nick confessore said about "the last jedi" it was an extraordinary film. don't listen to the critics. ryan johnson did an extraordinary job moving that series along. i had to do that for my son. he said if you ever get a chance -- >> i loved "solo." >> it was a very good movie. it was not that "star wars"-y. >> i totally disagree. it was classic stuff. >> i'm, yes. don't get me talking about "star wars." >> we took jack, i got to say and yes, we are going to talk ...

Racist tweet adding, quote, i'm sorry for making a thoughtless joke. today my words cost hundreds of hardworking people to lose their jobs. i apologize from the bottom of my heart and hope you can find it in your hearts to forgive me. in one of several tweets she also directly apologized to obama's former aide valerie jarrett saying i want to apologize to you. i am very sorry to have hurt you. i hope you can accept this sincere apology. last night, jarrett responded to the tweet that started it all. >> well, first of all, i think we have to turn it into a teaching moment. i'm fine. i'm worried...

Free speech is. you're not going to jail. but you might get fired. >> let's think about -- bob eiger is a hero, i suppose. he's looking at the bottom line, the demographics shift, the consumers, the billion dollars that "black panther" just made him. he's looking at how his programming that's appealing to a diverse audience. he understands he might make some money in the short term with roseanne but the long-term implications for the brand if he stays with her. we can make it as if he's making a moral decision. i'm sure he was. there is also a business calculation involved here. i think it's i...