Page 37 - Bob Hoffman News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> this really makes us great to connect with the year-end customers. >> the beta stores are a research laboratory where manufacturers get realtime feedback on the creation actor. >> everything from depression, to shopping, we are looking at things and just counting. you can't see faces here. as you browse different products, we're able to stop and measure your attention per product and what ones you're ignoring walking by. >> i have no model with the p n this. >> bob hoffman is a former

A showroom for their products but it also gives your marketing department something else, something extremely valuable. >> you get a lot of data that makes us feel great. >> it's a research laboratory where manufacturers get realtime feedback on customers' reactions. >> everything from traffic, impressions, customer engagement, demos, you know, to sales data. >> the typical store, about 3,000 square feet has about 150 cameras in it. those cameras are being trained through algorithms to identify when people are interested in things and just counting. >> i'm ready. >> so you can't see faces here...

For its ability to connect brands to consumers, increase brand loyalty, and boost sales. all for a bargain price. but does it work? for some it does. but it is not a slam dunk. >> the study that harvard business review published last year showed that following a brand in social media has no impact on their buying behavior. how much else do you need to know? it's next to nothing. >> bob hoffman is a 41-year veteran of the advertising industry. >> as a businessman, i don't care about engagement. i care about sales results. i want to see what has actually happened as a result of the money i'm spe...

Its ability to connect brands directly to consumers, increase brand loyalty and boost sales. and all for a bargain price. but does it work? for some, it does. but it is not a slam dunk. >> the study that harvard business review published last year showed that following a brand in social media has no impact on their buying. how much else do you need to know? it's next to nothing. >> bob hoffman is a 40-year veteran of the advertising industry. >> as a businessman, i don't care about engagement. i care about sales results. i want to see what has actually happened as a result of the money i'm spe...