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JASON DORDAY/Stuff Besides the tour guides, guests are greeted by animatronic Jeff, who is head of security and health and safety. The team was “over the moon”, particularly because the experience was launched amid the Covid-19 pandemic. “It may seem a bit racy in the middle of a pandemic, but we were real confident Kiwis would love it and love the experience just as much as international visitors.” It is a move marketing experts have described as “gutsy”. Weta Workshop/Supplied Weta Workshop's head of tourism, Jake Downing. Dr Bodo Lang, a senior lecturer in marketing at the ...

Michael Hill jewellery has declined to return the wage subsidy, despite posting profits for the year. “Naming and shaming can work but it tends to be not as effective as we think it will be,” said University of Auckland marketing lecturer Bodo Lang. The effectiveness of shaming depended on factors like whether the item was essential to the consumers and the position the company had in the local community, he said. If a company’s product could be easily bought from someone else then consumers were able to wield more power in naming and shaming a business. “This is not just somethi...

Training to give vaccines should start next month, with up to 3000 more staff needed.

Training to administer vaccines should start next month, with up to 3000 more healthcare staff needed.

Stuff Kmart has continued to struggle with empty shelves in the week after Christmas. Staff also needed to be trained to tell consumers why there was a shortage and how long it was expected to last, he said. The last thing retailers wanted was for customers to go into their store with a clear purchase in mind, and then not get the product and have to find it elsewhere, he said. “You don’t want them to change their store loyalties,” Lang said. Consumer impatience with missing products also depended largely on how often they relied on the item, Lang said.