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And very natural, and american. >> sherry resisted at first. but maurizio was used to getting what he wanted. so several months later. there she was, waiting for him at a hotel in nice, friends. >> i had to walk down, all never forget it, this huge flight of stairs and he was at the bottom. and i'm not really a nervous person but i had a lot of butterflies. and i got to the bottom and he said to me, i am your knight in shining armor. i just forgot the horse. >> it was the beginning of a passionate affair that would change cheri's life and maurizio's. by then, he had been married to patrizia fo...

Missed a lot. especially not having had a mother. so, his father was, potentially, the one who gave him the affection, and the rational behavior, but he only got the rational behavior, without the affection, and with a lot of toughness. >> maurizio did what his father every expected of him, but all of -- put all of that that changed at a party in 1970 where maurizio many chic, glamorous young woman named patrizia. >> she loved good style, she was ambitious, and she had been pushed by her mother to not only marry well but to marry a big name. >> patrizia's stepfather owned a successful trucking...

Mr. and mrs. gucci. >> in public, they were fashions new power couple. but below the surface, the maurizio's and patrizia's ten year marriage began to crack. >> after some time, her pushing started to great on him. and he started to feel restless and he started to feel preyed upon. you can definitely see that he had the beginnings of really wanting to call the shots himself. >> but there was also something else, or rather someone else. >> he said do i ever get to talk to you alone? and i said, me? you're married. >> sherrie loud was 25, ten years younger than maurizio when he made his move at ...

Maurizio. he chose to marry patrizia. the >> rodolfo was furious, he refused to come to mary and cut is some of. in fact, no one from the gucci family came to watch the happy couple walk down the aisle. finally, after two years of their estrangement, maurizio lead's on coal persuaded maurizio and his father to reconcile. then he persuaded maurizio to come to new york and work for him. >> go to 100%. >> so although was the marketing and expansion genius of the family. he opened the first store in rome, the first story in new york, the first story rodeo drive. he had a vision for how good she co...

Quickly, when your name was gucci, family and business was often the same. >> the gucci name, now, is a brand. but it was born just a very simple name of my great grandfather, guccio. they opened a little shop in florence in 1923. >> patrizia gucci's maurizio niece, and the author of a memoir about her famous family. she played, as a child, on the floor of the gucci factory. inhaling the smell of leather, as artisans, expertly, crafted it into the world's hottest accessories. >> a lot of love, and passion. especially for their job. they put all passion, all creativity, all energy, and their li...