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1,000 fold. >> it's extraordinary to think about what some of the potential is. your book talks about the barriers if we clear out we can unlock innovations that are already out there. very interesting stuff. thank you very much for being here. >> thank you for having me. >> up next from the future of medicine to the future of driving. you and me may be obsolete sooner than we think. ♪ so you can see like right here i can just... you know, check my policy here, add a car, ah speak to customer service, check on a claim...you know, all with the ah, tap of my geico app. oh, that's so cool. well...

We are not going to start with an obesity story. >> yes, we are. >> on a ben ghazi morning and cleveland. we are not going to do this. this is very big. coca-cola is looking to flex some criticism about how its products contribute to obesity but this is about supply. this is a thing like mcdonald's. a lot of times you say mcdonald's is doing this to avoid lawsuits. no, they are not. they are doing this to make more money because they are following the demand. what worked 20 years ago doesn't work in 2013. your book talks about it. people are changing their habits. >> we -- >> isn't that right,...

It forth. jon: joining us now, shannon mcfar land, a reporter for the "sarasota herald-tribune". she covered the story for her newspaper and broken much of this new information. shannon, what is it that led police first of all to the idea, general idea that these two guys might be responsible? >> you know, the sheriff's office has a list of nearly 600 suspects that they have compiled in the last 6 years. these guys were actually suspects for the first three months of the investigation and dismissed after polygraph and fingerprints allowed detectives to think that it wasn't them. jon: and capot...

Know, are you using -- you know, are you paying your fair share of taxes. that's the conversation, not about them being wealthy per se but what benefits they say for not playing by the rules like i have to as a middle class or a working person. >> to me what's so fascinating about the tax returns we receive and what is in those tax returns, when you're operating at that level of income, that's a whole other universe. for america to look into what that mean, what a tax return on that kind of income looks like is just alienating. >> there's a lot of like really great americans in private equity....

I don't know if you walk into a bar and insult someone's woman so i did what all wimpy people do, i called a publicist. i called the publicist of the ufc, ultimate fighting championship, and i asked if i could fight one of their fighters, knowing they would say no because they have lawyers and this is a horrible idea and instead they called me back and said this was a great idea and they would get me in the ring with randy couture, who i then looked up and is a very, very scary man. then i couldn't back out at that point. i went and got trained and i went in the ring for five minutes with rand...