News Genre and the battle for TRP; what explains the gold rush
Share Via: The news genre accounts for only 10% of the TV viewership but 100% of the controversy around who watches what. Why donât broadcasters of other genres complain? Last week, a Mumbai court rejected the bail plea of Partho Dasgupta, former CEO, Broadcast Audience Research Council (BARC) India. According to Live Law, a leading publication, Dasgupta had claimed in his application that he was only a BARC India employee and not a "whole and sole (authority)." He also said that the board of directors and a disciplinary committee were above him in the council. Dasgupta was arrested by ...