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Now she is resigning. what do you think of all this? >> well, it has always been clear to me that donald trump was not a particularly good manager. i mean, you could argue he was a good salesman, brand builder. but he had never run anything of size and skae scale. the trump organization as far as one can tell, you know, 50 people, most of whom report to him in a chaotic haphazard manner it's a court with a lot of trust in old relationships and buried secrets. look at his lawyer who is willing to claim he spent $130,000 of his own money to pay off, a certain woman. that doesn't translate well t...

What she said to the committee. white lies. now she is resigning. what do you think of all this? >> well, it has always been clear to me that donald trump was not a particularly good manager. i mean, you could argue he was a good salesman, brand builder. but he had never run anything of size and skae scale. the trump organization as far as one can tell, you know, 50 people, most of whom report to him in a chaotic haphazard manner it's a court with a lot of trust in old relationships and buried secrets. look at his lawyer who is willing to claim he spent $130,000 of his own money to pay off, a ...

When i started the business, i really wanted to reach the widest possible audience. >> martha stewart is an amazing brand builder and she is maybe unique in history in that regard. her upbringing was very middle class and yet she built this persona of the patrician, connecticut, matriarch, which is the aspiration of an awful lot of american women. >> martha's gift is her ability to inhabit that personality, as if she was born to it and sells it as a brand. >> nobody beats martha stewart at that. >> becoming a brand is a very difficult and time consuming endeavor. you like to say, that's so mar...

Amazing brand builder doing dodge commercials, the leno show and he did an entire newscast in full character. >> good evening, i'm amber shotts. >> i'm amber burgundy. you look lovely. >> you, too. >> are you married? >> no. >> i am, so don't get any ideas. >> there's also movember for mustaches. >> i'm familiar that. >> i wondered about that. >> how long did it take you to grow that? >> 20 minutes. >> impressive. >> you did a good job. i can't wait to do it for real. >> i guess it's funny because i don't need to see this because i see this every day. >> whoa. >> with? >> what time do you see ...

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