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VP's move prompts local ad firm to open Atlanta outpost

VP's move prompts local ad firm to open Atlanta outpost
richmondbizsense.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from richmondbizsense.com Daily Mail and Mail on Sunday newspapers.

Norfolk , Virginia , United-states , Richmond , New-york , Virginia-beach , Kelly-okeefe , Meggan-adams , Dave-king , Virginia-beach-town-center , First-team-auto , First-team-auto-group

The Pitch: Advertising and marketing news for 2.27.24

A Richmond agency expands to Atlanta and releases new work, and a national REIT enlists a local firm for a digital ad campaign. (BizSense Pro required)

Richmond , Virginia , United-states , Florida , Virginia-beach , Houston , Texas , Karnes-coffey , Youtube , Brixmor-property-group , King-agency-on-vimeo , Geico

The Pitch: Advertising and marketing news for 11.21.23

Bed Bath & Beyond targets Times Square with a campaign from a Richmond firm, and area agencies provide marketing for a tequila maker and a beer brand. (BizSense Pro required)

New-york , United-states , Times-square , Adam-ewing , John-irwin , Snoop-dogg , Aaron-holley , Wasserhund-brewing-co , Work-lab , Brand-federation , Bed-bath-beyond , Martin-agency

Richmond branding firm adds New York outpost - Richmond BizSense

richmondbizsense.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from richmondbizsense.com Daily Mail and Mail on Sunday newspapers.

Amsterdam , Noord-holland , Netherlands , Virginia , United-states , Virginia-commonwealth-university , Mexico , Richmond , New-york , Williamsburg , San-francisco , California

The Pitch: Advertising and marketing news for 5.30.23

richmondbizsense.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from richmondbizsense.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Virginia , Richmond , Sydney , New-south-wales , Australia , Scott-addition , Hampden , Queensland , Fredericksburg , Philadelphia

Miller Lite Sales Soared After 'Woke' Ad Sparked Boycott Calls

The beer brand has continued to see double-digit sales rises, even after facing a backlash over a recent marketing campaign.

Kelly-okeefe , Dave-williams , Dylan-mulvaney , Capital-one , Molson-coors , Brand-federation , Walmart , Miller-lite , Bump-williams-consulting , Bud-light , Keystone-light ,

Target Pulling Pride Range Items 'Looks Like a Retreat'—Brand Strategist

A leading marketing expert believes Target hasn't deserted its values, but risks appearing that way—and losing more customers—if it doesn't stand up for them.

Dylan-mulvaney , Kelly-okeefe , Kayla-castaneda , Reuters , Walmart , Molson-coors , Capital-one , Brand-federation , Pride-month , Bud-light , Miller-lite ,

Go Woke, Go Broke? Millennials Say It's True

An exclusive poll has revealed that those aged 25-44 were the most likely to support an anti-woke sentiment, bucking a popular narrative about the age bracket.

United-states , American , Michel-doukeris , Dylan-mulvaney , Anheuser-busch-inbev , Kelly-okeefe , Donald-trump , Joe-biden , Pew-research-center , Brand-federation , Bed-bath-beyond , Wilton-strategies

Miller Lite's Response to Backlash Is Very Different to Bud Light's

Both beer brands have faced outrage over ad campaigns. But a leading brand strategist said the companies' responses "could not be more different."

Missouri , United-states , Kid-rock , Ilana-glazer , Dylan-mulvaney , Adam-collins , Brendan-whitworth , Kelly-okeefe , Walmart , Brand-federation , Capital-one , Molson-coors