TikTok predicts Shoppertainment will dominate purchase trends
Published July 16, 2021, 9:39 AM With the mega sales season fast approaching in the Philippines, TikTok, the leading destination for short-form mobile videos, predicts that customers’ need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its customers. In the Philippines, mega sales represent an essential shopping season for all businesses,...
Source: mb.com.ph