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FairPrice agency Socialyse on trendjacking hacks post Star Awards spin

FairPrice agency Socialyse on trendjacking hacks post Star Awards spin
Details
23 April 2021
Recently NTUC FairPrice caught the attention of consumers when it put a hilarious spin to outfits worn by local celebrities at last weekend's Star Awards, an award ceremony hosted by Mediacorp for its Chinese TV and radio programmes. In a Facebook and Instagram post, FairPrice compared the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking food and beverages such as a raspberry dessert, donuts and, and local drink iced teh (or tea).
This is not the first time the FairPrice brand has jumped on a trending topic to promote its own good. Last year, during the iPhone 12 launch hype, the brand also used the hashtag #NotiPhone12 to promote its range of apples with a link to its eCommerce site. On its imagery, it highlighted that its item “Costs less, tastes better".

China , Singapore , Chinese , Kenny-yap , Joel-choo , Instagram , Fairprice-group , Havas-group , Yougov , Mediacorp , Singapore-airlines , Star-awards

Shopee Indonesia in hot soup for reportedly mocking sexual abuse victims in ad

Shopee Indonesia in hot soup for reportedly mocking sexual abuse victims in ad
Details
08 February 2021
Shopee Indonesia has been called out by netizens for an ad posted on social media that seemingly mocked victims of sexual harassment and abuse. According to screenshots circulating on Twitter, the ad in question showed a woman telling her story of being sexually harassed on a dating app through multiple screenshots of conversation between her and the harasser. The conversation then showed the man sending an image to the woman, and upon opening, it was a promotional ad for Shopee concerning its 2.2 Men Sale.
https://twitter.com/jxnxt/status/1356539423555416067

Indonesia , Singapore , Handhika-jahja , Asia-pacific , Instagram , Google , Twitter , Yougov , Reuters , Shopee-indonesia , Brandindex-buzz-rankings , Buzz-rankings

NTUC FairPrice dethrones Singapore Airlines to rank most talked about brand in SG

NTUC FairPrice dethrones Singapore Airlines to rank most talked about brand in SG
Details
26 January 2021
NTUC FairPrice has taken the lead in YouGov’s annual BrandIndex Buzz Rankings in Singapore, dethroning five-time defending champion Singapore Airlines. The former leading brand landed itself in seventh place, with a buzz score of 30.6. The latest buzz ranking, which measures buzz scores of brands from 1 January 2020 to 31 December 2020, also saw last year's runner-up, Changi Airport being replaced by social app WhatsApp with a buzz score of 33.8. WhatsApp is closely followed by McDonald's (32.6), Shopee (31.8), and YouTube (30.8).
FairPrice is not the only supermarket to have gained brand love this year. Placing ninth place is Sheng Siong, making its way into the list this year. Other returning brands this year include Apple iPhone (30.7), YouTube (30.8), and Netflix (30.1).

Malaysia , Australia , Taiwan , Philippines , Japan , Changi , Singapore-general , Singapore , Thailand , Hong-kong , China , Vietnam

Shopee Indonesia most positively talked about brand in 2020, finds YouGov

Shopee Indonesia most positively talked about brand in 2020, finds YouGov
Details
25 January 2021
Southeast Asian eCommerce platform Shopee has once again topped the charts for YouGov’s annual BrandIndex Buzz Rankings with a score of 68.3, retaining its title as the most talked about brand in Indonesia for the year 2020. Following closely in its footsteps are brands WhatsApp (63.4), Indomie (62.5), and YouTube (59.8), which also retained their respective positions of second, third, and fourth.
Meanwhile, Garuda Indonesia has been knocked out of fifth place by Samsung, which was previously ranked eighth in 2020. The airline topped the buzz rankings for four straight years before clinching the fifth spot last year.

Malaysia , Australia , Taiwan , Philippines , Japan , Thailand , Hong-kong , Singapore , Garuda , Jawa-barat , Indonesia , China

Indonesia's appetite for consumer tech dwarfs global peers

Indonesia's appetite for consumer tech dwarfs global peers
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Indonesia , South-korea , Indonesians , Indonesian , South-korean , Soumik-roy , Samsung , Youtube , Yougov , Brandindex-buzz-rankings , Southeast-asian , Southeast-asia