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Dropping something off the menu, those kinds of things. >> using data this way to revise vendor offers and update products offered, her retail business is what alan calls data driven. lindsey says other shop keepers who simply collect receipts in a drawer, wait until bookkeepers do the math, no matter what kind of business they're in, are getting information too late to use. food costs are not the only numbers she monitors. lindsey also uses bread crumb software to track cash in the register. >> a sign a single register, people make mistakes. if there's a consistent, she works every wednesday,...

Lindsey's retail business is what alan bond kaums data driven. lindsey says her shopkeepers who select collect their receipts in a draw and wait for they bookkeeper to do the math are getting their information too late to use. food costs are not the only numbers she monitored. lindsey using bread crumb software to track the cash in the cash reblgstgister. >> we assign a particular cashier to each register. >> alan says this kind of access to data allows owners to make decisions and change plans quickly and effectively. >> the key with big data and small data is getting the rapid feedback and t...

Late to use. >> they may have over paid for six months or something like that. you know, so there's money left on the table when you wait until you just are noticed. >> food costs are not the only numbers she monitors. she uses bread crumb software to track the cash in the cash register. >> people mistakes and that's okay. but if there's a consistent oh she works every wednesday and every wednesday the cash register is short then, you know, you can tell. >> alan said this kind of access to data allows owners to make decisions and change plans quickly and effectively. >> the key with big and sm...

>> reporter: by using the data this way to revise vendor orders and update the products offered, lindsay's retail business is what allen bonde calls data driven. lindsay says other shop keepers who simply collect their receipts in a drawer and wait until their bookkeepers do the math, no matter what kind of business they're in, are getting their information too late to use. food costs are not the only numbers she monitors. lindsay also uses bread crumb software to track the cash in the cash register. >> we assigned a single cashier to each register. end of the day people make mistakes, and tha...

Menu. those kinds of things. >> by using the data this way to revise vendor orders and update the products offered, lindsay's retail business is what alan bond calls data driven. lindsay says other shopkeepers who simply collect their receipts in a drawer and wait until their bookkeepers do the math, no matter what kind of business they're n are getting their information too late to use. food costs are not the only numbers she monitors. lindsay also uses bread crumb software to track the cash in the register. >> people make mistakes and that's okay. if there's a consistent thing, you can tell....