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Filipino lawmaker criticises SG for Taylor Swift exclusive deal

Filipino lawmaker criticises SG for Taylor Swift exclusive deal
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Argentina , Miami , Florida , United-states , Philippines , Philippine , Benguet , Singapore , Hong-kong , Manila , Thailand , Marina-bay

It's F1 weekend and only 32% of fans will watch on-site: Is marketing to blame?

With a lower attendance and generally less hype around the actual on-site race, could a lack of marketing be the reason why there is a lower turnout?

Singapore , Changi , Singapore-general- , Marina-bay , Singaporeans , Tarun-deo , Kevin-kan , Progressive-communications , Yougov , Facebook , Formula-one , Grand-prix

Why podcasts are the most influential channel in SG

In an increasingly digital world where multitasking is the norm, podcasts have emerged as a key solution for authentic and insightful information while on the go and Singaporeans are increasingly turning towards them. In Singapore alone, there are a million listeners as of 2023 and 93% embrace

Singapore , Singaporean , Singaporeans , Kevin-kan , Werner-iucksch , Pankaj-nayak , Don-anderson , William-grant-sons-distillers-library , Youtube , Sounds-smart-asia , Coke-studio , Nike-running

HK to ban Japanese food imports on Fukushima discharge: What does it mean to adland players?

Japanese eatery owners in Hong Kong will need to cope with the upcoming ban all aquatic products originating from the ten metropolis including Tokyo, Fukushima, Chiba and Tochigi from Thursday, after Tokyo decided to discharge treated waste water from the Fukushima nuclear plant into the Pacific

Tochigi , Hokkaido , Japan , Hong-kong , Tokyo , Japanese , Rudi-leung , Kevin-kan , John-lee , Charles-cheung , Pacific-ocean , Environmental-hygiene-department

Musk versus Zuckerberg: A fight for advertisers?

As the taunts from Musk and Zuckerberg continue, the question is, will the pair actually fight and if they do, could this be an opportunity to drive more users and thus, advertisers, onto X, a platform that has seen a significant decline in both since its takeover by Musk?

Brazil , Brazilian , Kevin-kan , Elon-musk , Meta-ceomark-zuckerberg , Twitter , Palo-alto , Break-out-consulting-asia , Patrick-ong , X , Hreads , Witter

Skittles' brand sentiments plummet after LGBTQ+ packaging backlash: Why consumers took so long to notice

The sentiments of conversations since the packaging picked up traction were recorded at a dismal 39.4% negative with only 7.9% positive sentiments, noting a significant displeasure in the packaging.

Kevin-kan , Vitya-vijayan , Gay-lesbian-alliance-against-defamation , Lesbian-alliance-against-defamation , Trans-lives , Break-out-consulting-asia , President-trump , Skittles , Kittles-pride-packaging , Ride , Gbtq- , Kittles-pride

Taylor Swift skips HK on her upcoming Asia tour: What needs to change?

Taylor Swift’s fans in Asia are all excited about her upcoming concert “The Eras Tour” as the star is going to play a whopping six shows at Singapore's National Stadium and four nights at Tokyo Dome. In fact, apart from Taylor Swift, major international artists such as global mega-bands Coldplay

Tokyo , Japan , Singapore , Malaysia , Thailand , Indonesia , United-states , Taiwan , United-kingdom , Hong-kong , American , British

How to stick to your goals

How to stick to your goals
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New-york , United-states , Neil-johnson , Mallika-chopra , Kevin-kan , Gretchen-rubin , Lakisha-simmons , New-york-times , Break-out-consulting-asia , Chopra-global , Happiness-project ,

How to stick to your goals

IF you're one of the millions of resolution-makers around the world, then there's a good ...

New-york , United-states , Mallika-chopra , Kevin-kan , Gretchen-rubin , Lakisha-simmons , New-york-times , Break-out-consulting-asia , Chopra-global , Happiness-project , Local-business ,

Analysis: Will McDonald's loyalty app work with SEA consumers fatigued with loyalty programmes?

Analysis: Will McDonald's loyalty app work with SEA consumers fatigued with loyalty programmes?
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Malaysia , Singapore , Kevin-kan , Nishant-kaushal , Lynette-lee , Freda-kwok , Quick-service-restaurants-qsrs , Mcdonald , Mcdonalds , Break-out-consulting-asia , Big-mac , Spicy-chicken-nuggets