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Whatever Happened To: The Christiansburg 'war' that brought humor to the pandemic

The “Christiansburg Sign War” thrust the town of approximately 23,000 people into a spotlight that came from even beyond the U.S.

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Businesses in southwestern Virginia duel in sign war


Businesses in southwestern Virginia duel in sign war
By TONIA MOXLEY, The Roanoke TimesMay 1, 2021 GMT
CHRISTIANSBURG, Va. (AP) — The last time war came to this small Southwest Virginia hamlet was April 5, 1865, when 4,000 Union troops under Gen. George B. Stoneman swept through the region intent on destroying the town’s railroad depot.
Now a new battle is raging here and even spilling into neighboring communities. This one is being fought with words. On signs. And means to spread goodwill.
“I was going 2do a bank joke,” KFC lobbed at its Peppers Ferry Road Neighbor, First Bank & Trust Co. But “I lost interest.”

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A battle royale with words: In small Virginia town, a sign war breaks out

A music shop in small-town Christiansburg began a war of signs between businesses that quickly spread throughout the town.

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A battle royale with words: In small Virginia town, a sign war breaks out

A battle royale with words: In small Virginia town, a sign war breaks out
dailypress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailypress.com Daily Mail and Mail on Sunday newspapers.

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Businesses in southwestern Virginia duel in sign war

Businesses in southwestern Virginia duel in sign war
washingtontimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtontimes.com Daily Mail and Mail on Sunday newspapers.

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A sign of the times: Christiansburg businesses enjoying some good humor


CHRISTIANSBURG — The last time war came to this small Southwest Virginia hamlet was April 5, 1865, when 4,000 Union troops under Gen. George B. Stoneman swept through the region intent on destroying the town’s railroad depot.
Now a new battle is raging here and even spilling into neighboring communities. This one is being fought with words. On signs. And means to spread goodwill.
“I was going 2do a bank joke,” KFC lobbed at its Peppers Ferry Road Neighbor, First Bank & Trust Co. But “I lost interest.”
It was Bridge Kaldro Music that that touched off this battle royale, challenging businesses to poke silly fun at one another. It has quickly spread across town and gone viral online.

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Va. businesses battle it out in friendly sign war, capture world's attention


Va. businesses battle it out in friendly sign war, capture world’s attention
Chelsa Stassin, the owner of Cut It Out salon, jumped in on the fun, too. Stassin took a jab at Sonic next door, saying, “We wax our customer’s buns, what do you do?” (Source: WDBJ7)
By Jen Cardone | April 24, 2021 at 11:42 AM EDT - Updated April 24 at 5:59 PM
CHRISTIANSBURG, Va. (WDBJ) - It is a war that’s grabbing worldwide attention — and it just keeps getting bigger.
The Christiansburg Sign War started as a friendly business sign competition. The first two businesses to fire the first shots were a music and shoe store that inspired others to get into the game.

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'Your shoestrings never got anyone a date': Christiansburg businesses go viral over sign war


‘Your shoestrings never got anyone a date’: Christiansburg businesses go viral over sign war
The post got thousands of interactions
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CHRISTIANSBURG, Va. – Two stores in Christiansburg are going viral over their signs.
Super Shoes and Bridge Kaldro Music have gotten an incredible outpouring since going viral for their funny signs poking at each other’s businesses on Reddit.
The owner of the music shop says he hasn’t heard of the sign war. But he said it’s been a good way to put small businesses on the map.
“I had never heard of a sign war, and from there, it’s become a lot of fun and I think the most important thing is it helped put Christiansburg a little more on the map,” Owner of Bridge Kaldro Music Ed Bridge said.

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