Suit Supply ad COVID-19 viral tweets advertising trend
Some critics have noticed that seemingly every ad over the past year has followed the same beats. Phrases including "times like these," "we've always been there for you," and "we'll get through this together" almost immediately became cliché. Fast Company noticed the trend too and categorized the ads. A YouTube compilation showing these tropes was published in April. "People are looking to get out and about again," de Jong said. "Parallels to the Roaring 20's are being drawn on a regular basis. Naturally brands will connect with this sentiment. At the beginning of the pandemic, Suitsupply w...
Source: businessinsider.com