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I can't get that kind of -- >> you're holding up your phone. >> yeah that. go ahead. >> hi my new apple -- >> so go ahead. >> i can get scores here. i don't need to turn on tv to see a talking head. i can't get the interesting parallel howard stern, making $100 million, a lot more in untraditional play that says, look -- >> and you have to go out of your way to see howard stern. >> so a completely bespoke customized age. where i'm a viewer and i like a piece of talent, i can find my direct path. i don't need a broadcast network, i don't need a cable network. all i need is this. >> what i want ...

Get voted off the island -- >> you guys ready to submit to this challenge? >> fired by the donald -- >> you're fired. >> -- or swim in the shark tank -- >> you're standing there asking for money. >> -- you have this british reality tv producer to thank. mark burnett is the man behind all of those shows. he is rich and successful beyond measure. but three years ago, he and his wife actress roma downey took the risky step of jumping genres and producing a scripted drama that no major broadcast network wanted to air. "the bible" mini series which ran on the history channel. >> survivor the appren...

Msnbc and comcast both directly fund for employee activist most recently in october sharpton had a big fundraiser for n.a.n. for that event msnbc, comcast and nbc universal proudly ponied up to be preacher level sponsors for the event. they even took out a huge ad. there it is on your screen. in the program proudly putting the name of their cable company, their broadcast network, nbc universal, and their cable news network, msnbc, alongside his saying they're proud to back the national action network. so we asked n.a.n. about the money they get from comcast and nbc to run their operation. and ...

And depress them. >> right, right. >> you're in that seat today, gene. >> what would happen to a tv network, a broadcast network if they individualized said we are going to send out certain signals to certain people to see how that affects them? they would be taking people out in handcuffs right now. >> sounds like a science fiction movie. >> facebook has done things not exactly like this but pushed the boundaries before and don't really suffer from it and people are reliant on facebook that they stay with it. >> they think they are taking us by the hand and leading us into the brave new world...

Sounds fun but he explains he and his "league of legends" teammates live together and focus countless hours on perfecting their craft. >> it's not just messing around all day. it takes a lot of discipline. we go to practice with a goal and things you want to accomplish. >> reporter: this is big business, not just for the players. gaming draws huge audiences. so much so, there's an entire on-line broadcast network dedicated to it. major league gaming broadcasts competitions that draws thousands of spectators and sell out arenas. mlg focus on the day's highlights from gamers playing at home. >> ...