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To make a buy. they're going to have the vendor under surveillance. >> reporter: why so aggressive? because of this woman. secretary of state elaine marshall. >> if we can make it, somebody can fake it. >> reporter: her office runs the most intense anticounterfeiting operation in the country. they've seized more than $12 million worth of fakes in the past year alone. >> organized crime has found that we as americans think it's funny to buy something that we clearly know is a knockoff. >> reporter: you can buy fake products at a fraction of the price, but at what cost? marshall says some are da...

With so many it's hard to see the difference. but this is the way his dentist chooses. fact is, more dentists use an oral-b toothbrush than any other brush. trust the brush more dentists and hygienists use...oral-b. whoa! [ female announcer ] no one likes a bath tissue that leaves lots of pieces behind. that's why there's charmin ultra strong. with a diamondweave texture that's soft and more durable than the ultra rippled brand, it's no wonder charmin ultra strong holds up better for a more dependable clean. fewer pieces left behind. business is looking better. it sure is. [ female announcer ]...

You have this curvaceous choice. the designer spent a great deal of time worrying about what might turn people on, and what might turn people off. their quest was to marry practicality, one that works -- with a sense of style and beauty to create an object of desire. something you not only wanted to own but hopefully also wanted to keep. >> that's really the role of a designer, i think, is to make objects that people really connect with and cherish. that's one of our roles. obviously in this case it's not just about prettifying but the underlying problem to get people to adopt this stuff becau...

It is incredible. >> you think about just starting your lives together and spending that much money. so, if you could save some cash, maybe your wedding dress and you can get that where you got your groceries at the same time, would you do it? here's bianna golodryga. ♪ >> reporter: for every bride-to-be, one of these becomes her bible. the divine challenge? finding the perfect dress. because from the very expensive, to the very cheap, it's always about the dress. >> they really want it to be very special. and they want to know they have found the perfect one. >> reporter: on average, women ...

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