Detailed text transcripts for TV channel - MSNBC - 20151025:11:36:00
Your business is decreasing. >> everybody used to come in from mexico, load up their cars and trucks, take it across the border. and now that's no more. it's gone. it's stopped. >> why? what changed? >> the free trade agreement. there's no need to come across. >> villa is the second generation of villa's market. >> i started with my dad in 1968. >> like bracker's. his market also faced a huge drop in customers. but unlike bruce, he adapted by flipping the business model. >> we've got a different customer base now. >> he now offers hard to get mexican products to the hispanic-american customers...