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Michael, a man left to die after being stabbed on the street. when i heard this story, it seemed too hard to believe. >> i still can't watch that video without thinking it was staged. it's so unreal. and when we look at it, we see a couple of things. like you said, there's the bystander effect and something called the fusional responsibility. we've known about those for a while. i don't think that's what we're looking at that in this. i think we're seeing the this new phenomenon, this desensation to violence, where we're actually changing brain structures in a way, when people don't get it whe...

A few called police and that's about it nobody came out of the building to help her. bottom line there is something called the bystander effect which asserts it's social psychology research upheld in clinical trials and it asserts that people will do no more than others do for a person they see as suffering if it's in a public setting. so in this kind of setting you can imagine the number of people present infinite and people around in buildings and town houses so people will do no more than anyone else. and what's more there is something called the diffusion effect which is they feel they sho...

Bystander effect and something called the diffusion of responsibility. we've known about those for a while. i don't think that's what we're looking at that in this. i think what we're seeing is this new phenomenon, this desensitization to violence, where we're changing brain structures, in a way, where people don't get it when they look at it now. >> are you saying as a result of what? because of movies, video games? i've heard that before. is that -- is it as simple as that? >> it is as simple and as complex. we pound, particularly our children, we pound them 24/7 with what i call promps. the...

About it nobody came out of the building to help her. bottom line there is something called the bystander effect which asserts it's social psychology research upheld in clinical trials and it asserts that people will do no more than others do for a person they see as suffering if it's in a public setting. so in this kind of setting you can imagine the number of people present infinite and people around in buildings and town houses so people will do no more than anyone else. and what's more there is something called the diffusion effect which is they feel they shouldn't do any more than their p...

For more than an hour, dozens of pedestrians and bystanders walk past this hero who saved a life, apparently without ever calling 911. finally, firefighters respond to the scene, but it is too late. hugo alfredo tale-yax is dead. it's a shocking story, i'll tell you, but we've seen it before. it's called bystander behavior, in which people do nothing to save someone else's life. but it could be something else as well. and that's the response mechanisms in our brains. that could be changing. we're digging a little deeper now. joining me now is psychologist michael bradley. he's author of "when ...