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>> i think many entrepreneurs are on fire, you know, we have this idea, we have to make it happen now. the ceo said, we want people to take this very seriously. biggest advice is be patient. these things take time. we had dogs in order to create the right content for them. >> reporter: the pair spent three years conducting studies and gathering research from around the world, and then it was critical to test the content they created. >> we installed security cameras in 38 apartments in new york and l.a., prove the concept works. >> who knew zgiraffes are best friends, and dogs are not fans of ...

To cable providers would undoubtedly be really rough. ron made his way to jasmin media based in israel. the reaction was far from warm. >> he said it's a great channel. completely new niche, and i said there are no new niches. he said but the channel is for dogs. and you know, that initial reaction is, you know, maybe i'm on candid camera. >> i left that office very sad, i have to say. and then a day after he called. and he said, there's something here. i don't know what. and maybe i'm crazy but there must be something here. >> it's not going to be very expensive. it's not like an episode of g...

Selling the actual concept to cable providers would undoubtedly be really rough. ron wednesday to jasmine media based in israel. their reaction was far from warm. >> it's a great channel, unique. i said, there's no niches, the channel is for dogs. initial reaction was, maybe i'm on candid camera. >> i left the office sad, and the day after, he said, there's something here, he said, i don't know what, maybe i'm crazy, but there's something here. >> it's not very expensive. it's not an episode of "game of thrones," and we play all over the world without localizing because dogs bark in the same l...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.