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Content. amazon rolled out its own original series, "transparent." >> tell me what? >> dad. is a woman. >> reporter: plus hbo, owned by cnn's parent company time warner-s readying a new app to watch content without a cable subscription. all this competition means netflix's ultimate dominance is by no means assured. >> i think amazon and hulu can both get there. they can both be up in that tom tier of networks with high-quality original programming in the near future. it just goes to show that it's not about where you put the programming anymore, it's about how good the programming is. >> i'm t...

Entertainment packages online, changing the way tv is consumed. >> netflix incredible success absolutely makes them the poster child in that they lit the fire. >> reporter: now netflix is taking it to a whole new level. it wants to dethrone hbo's "game of thrones." with one of the most ambitious and expensive shows ever produced, marco polo. estimated cost for the first season, $90 million. >> you are not one of them. >> reporter: spurred on by netflix success in both streaming and programming, yahoo! and youtube are developing their own original content, amazon rolled out its own original ser...

Locks filled with dangerous substances. the country's top scientists explain how this happened and if we are at risk. a man attempted the impossible. he tried to cancel his cable subscription. you will not believe the lunyaes that follows. >> the way that it you can metropolitan is he by dissecting our confess. that's how you can help me. >> why is that what you want? ♪ (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities.

Very aggressive especially when it comes to competing with apple. apple has got the apple tv. it's now on this second or third edition. it's getting better. but the one thing that i find all of these set top devices lack is any sort of premium content access. yes, you can get hbo through your apple tv. if you have an existing cable scub subscription that gives you hbo. it would be interesting to say without having a cable subscription you can now get it through it us. >> do you think that might happen? >> google is there in the silicon valley, i'm excited about it. the price point will be righ...

Average bill with unlimited talk, unlimited text, data, so i don't know where is he getting these numbers from. maybe he doesn't know how much a cell phone bill costs. >> i don't know that he has a cell phone bill. >> probably been a while. >> probably been a while since he had to pay a cell phone bill. >> larger issue though about the president going -- having to go on a comedy web site to try to reach young people making the argument, it's as cheap as your cable bill. i have got news for you, mr. president. kids don't buy cable. i don't know any young person that has a cable bill or a cable ...