Detailed text transcripts for TV channel - MSNBC - 20130505:11:51:00
Them. but it's an actual opportunity to really cross-promote using the social media and online experience to drive traffic into the store. >> okay, next up is a question about trademarking. >> i've trademarked lotus love beauty, the name of my company, but i'm wondering if it's important to trademark the names of our cents. >> what do you think, trademark everything? >> it can get costly, but if you believe your brand and company is going to explode to the level that most people want them to, you don't want to be rectifying that down the road. so while the investment can be large up front, i b...