How to find the right type design partner – Creative Review
How to find the right type design partner Bespoke brand typefaces are on the rise, but it pays to pick your battles and invest in quality Typography is part of a suite of touchpoints that a brand can use to define and express itself, but according to Jean-Baptiste Levée, CEO of Production Type, it’s much more than just a tool: in the right hands, it’s one of the founding materials of a brand. “I’ve often heard it said that type can be good or interesting, but rarely both,” says Levée. “It’s relatively easy to have a very expressive typeface, just as it’s easy to make a lot o...