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Facebook Launches 'We the Culture' to Fund and Support Black Creators

Zerina Akers, Dominic Grizzelle, Kellie Brown, Shelcy and Christy Joseph (Facebook.com/WeTheCulture)
As part of its $25 million commitment to empower Black creators, Facebook is amplifying and investing in Black voices through its new We the Culture content initiative.
Launched on Tuesday, We the Culture was curated by a team of Black Facebook employees to help Black content creators build successful and sustainable digital communities on the platform. It kicked off with an inaugural class of 120 plus creatives that includes Danielle Young, Lauren “Sitting Pretty Lolo’ Spencer, Cameron J. Henderson, and Nneka Irobunda. The initiative also incorporates programming for Facebook Watch in partnership with production companies focused on Black creatives. Among the first shows are “Chop It Up” with actress Storm Reid, “Asking for a Friend” hosted by actress and entrepreneur Vanessa Simmons, and “Mastery of Comedy” with media host Angela Yee.

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Facebook Launches Black Creator Accelerator Program 'We the Culture'

Facebook Launches Black Creator Accelerator Program 'We the Culture'
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Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators.
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The initiative also incorporates programming for Facebook Watch through partnerships with production companies focused on Black creatives, and among the first shows are “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons, and “Mastery of Comedy” with Angela Yee.
We the Culture grew out of Facebook’s announcement last summer — following the murder of George Floyd — that it would invest $200 million to support Black-owned businesses and organizations, including $25 million earmarked for Black content creators.

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