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effectively been the currency of the world for our entire lifetimes. >> there was virtually no place in the entire globe you could go that would turn down a 20. andrew jackson's face beside the famous seal of the u.s.as treasury was probably america's best known expor best. from dar es to sri lankapost in to the smallest gold mining outpost, the amazon basin. >> every shopkeeper on earthco recognizgnizede a twenty dollar bill . >> the dollar wa.s universal and not just universal.ct inio commerce, though,ns tha the majority of international wered iny held ae conducte dollars, but univ...

It is interesting. political campaigns are all based on one thing, advertising, and winning any advertising campaign, whether you are coca—cola or a politician, is about repeating a message and getting people to remember and repeat the message. that's the most critical thing. we call it message penetration. if you turn one politician into a hero, do you have to demonise his or her opponent? you don't always have to demonise the opponent. but it can help? what's that? but it can help? it depends. again, it depends on where the votes are. it is good to have an enemy, and very rarely... when yo...

Even more than it was before? it is interesting. political campaigns are all based on one thing, advertising, and winning any advertising campaign, whether you are coca—cola or a politician, is getting people to remember and repeat the message. the critical thing. we call it message penetration. if you turn one politician into a hero, do you have to demonise his or her opponent? you don't always have to demonise the opponent. but it can help? what's that? but it can help? it depends, it depends on where the votes are. it is good to have an enemy, and very rarely... not in a way that again, i...

Whether you are coca—cola or a politician is getting people to remember and repeat the message. that is the most critical thing. we call it message penetration. if you turn one politician into a hero, do you have to demonise his or her opponent? you don't always have to demonise the opponent. but it can help? what is that? but it can help? it depends, it depends on where the votes are. it is good to have an enemy, and very rarely... not in a way that again, i would never run a campaign attacking somebody based on their heritage. but it is valid? on their ideology, you can absolutely demonise...

Campaigns are all _ before? it is interesting, political campaigns are all based - before? it is interesting, political campaigns are all based on - before? it is interesting, political campaigns are all based on one l campaigns are all based on one thing, advertising, and winning any advertising campaign whether you are coca—cola or a politician is getting people to remember and repeat the message. we call message penetration. iiii message. we call message penetration.— message. we call message penetration. if you turn one politician — penetration. if you turn one politician into _ pene...