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Being loyal the way people are when they've lost hard-fought campaigns. you have bon on the losing side -- >> i don't remember bob shrum not telling the truth in the light of a spanking. >> no, bob is not a fantasist. joopt to suggest that all republicans lack moral and intellectual resources to confront what happened. mike murphy said, folk, that the party needs to realize that the party's brand is dying, its strategists are incompetent and it's campaign methods are hopelessly outmoded. that's right, isn't it? >> it's largely right. again, if you want to dissect the infighting among republica...

Worked for several campaigns, a senior fellow. great to have you here. >> i assume i'm over here in the corner because i was representing the tie-wearing -- then i saw waldner, and he has a tie on, too. >> i let him go this time but you are at the tie-wearing camera. let's start with the basic question of, sasha, this is something you're doing research on and from what i've read of the parts of your book that have been published, there's more and more scientific approach of testable hypotheses, rand yamization, experimental looks at the way campaign methods work. what does that research say ab...