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sanjay gupta m.d. starts right now. happy halloween, everybody. welcome to the program. i'm dr. sanjay gupta. the candy of our childhood. why do we still crave it every year at halloween? have you been dipping in already? we also have serious business to get to you've seen the pink ribbons all over this month, we want to clear up misconceptions about breast cancer. first a number, this one. $1.90. that's the cost per drink of excessive drinking in the country. it adds up to about $223.5 billion burden to the u.s. government and individuals. about $746 per person. just about three q...

Registered that this is my brand. this is the brand i like. >> interesting. just the ad itself. the pink camel, the stiletto, totally -- it's so obvious it's gearing itself to young girls. >> what rj reynolds says is we are gearing it to adult women. but the pink and all that appeals to 16-year-old girls. >> what about candy cigarettes? >> they're looking better and better. >> thank you very much, elizabeth. how did you start smoking? how old were you? tell us your story. go to my blog, cnn.com/kyra and let me know how it began for you. months of debate, years in the making. could this be th...

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