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Source: Caffeine / URL The Ultimate Rap League is considered the toughest league within the battle rap circuit by many for good reason as some of the field’s top names have refined their art in that space. This weekend, URL and Caffeine continue their fruitful partnership to put on Ultimate Madness 3, a bracket-styled tournament pitting some of the game’s veteran voices against some of battle rap’s rising stars. The tournament format has proven to be a solid model of securing the best talent on the URL and Caffeine stages along with given opportunities for the hungrier battlers...

Nu Jerzey Twork. During the 2020 global coronavirus pandemic, the URL was the only power to consistently (week-after-week) provide top quality programming for battle rap fans bringing in an unprecedented 8.7 million views on the Caffeine.tv live-streaming platform, averaging a watch time of over 100 minutes for the main event battles that regularly trended #1 on Twitter, alongside UFC, NBA, MLB, and NFL. Only  URL could boast one event that drew an audience of 350,000, becoming one of the biggest live-stream events on any platform in 2020. "Before Caffeine," Drake reflects on his pioneer...