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She started out as a waitress at hooters at age 17 and rose up through the ranks. she never graduated from college and now she is the president of cinnabon. take a listen to her story. >> so, this is where some of the food science happens. the dough will rise -- >> reporter: cat cole knows a thing or two about rising. >> come on through, brenda. >> reporter: it wasn't long ago, she was the one carrying the tray. cole started her career at age 17 waiting tables at a hooters in florida. now she's traded buffalo wings for the boardroom, as president of cinnabon. >> everybody had a first job. not ...

If you're trapped in an airport or a mall this holiday season, perhaps one of the only saving graces over the crowds of crying children has been this. yes, it is hard to miss the smell of a cinnabon. i can smell it even through this box. of course, what tastes great may not be so great for your waistline, as comedian lucy kay describes. >> here's what a cinnabon is, let me explain it to you. it's a 6-foot high cinnamon swirl cake made for one sad fat man. >> okay, maybe it's not your thing. how about hooters? zain asher has the story of one woman who found success at both companies with a slig...

Opportunity, this next story just might change your mind. cat cole started working as a waitress at shooters, and now runs one of the best-known food chains in the country. zane asher has the story. >> this is where the food science happens. >> reporter: cat cole knows a thing or two by rising. it wasn't long ago she was the one carrying the tray. cole started her career at age 17 waiting tables at a hooters in florida. now, she's traded buffalo wings for the board room, as president of cinnabon. >> everybody had a first job. most of us were waitresses, but mine was a little unique. it make it...