Detailed text transcripts for TV channel - MSNBC - 20180729:11:54:00
So 2 refers to the number of customers you can comfortably serve, you have the capacity to serve, high quality, without worry about overcommitting and underdelivering. the 4, how many prospects you should have versus the customers you can serve. usually a function of your closer rate. how many prospects do you convert into customers, 50%, then two should be four, right? and then the 8 is the -- this is the most important measure, most companies ignore, these are the number of people that are not customers, they don't have a need and not marketing and selling to them, but they are category geek...
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