CIV presents new project "Category Program" for retailers
CIV presents new project "Category Program" for retailers Starting from the 90s, new apple varieties have become more and more popular, thus diminishing the surfaces of traditional varieties. Some of these new varieties have been launched adopting the so called "Club" business model. The rise of Club projects is related to the main objective of turning a commodity into a high-value item. New Club projects can be challenging, due to the varieties of competences and expertise needed for their implementation. "Apple Club" projects can indeed face important issues related to business development,...
Source: freshplaza.com