Explainer: What is the metaverse?
Explainer: What is the metaverse? What marketers need to know about this emerging virtual environment and the opportunites and risks for brands Gaming can often point to the future of new technology before we have it in our everyday lives. It often drives innovation in computing through more powerful processors and memory, it can spur advancements in image resolution and even the creation of virtual, multi-player collaborative environments. And so it is with the metaverse, an emerging hybrid virtual-physical world, which is driving gaming innovation and pointing to new realms for marketing a...