Mass retrenchments as Cell C insists turnaround strategy is bearing fruit Subscribe Mobile operator Cell C on Tuesday (20 April) published its annual financial performance for the 12 months period to December 2020, which the company says highlights an improvement in the quality of earnings. The group pointed to a massive reduction in its staff count over the period, along with a big decline in prepaid customers. Normalised earnings before interest, taxes, depreciation, and amortisation (EBITDA), Cell C said, was almost 30% higher at R4.1 billion as a result of the positive impact of cost cont...