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Or some super-rich dude who just wanted to show off. the big breakthrough idea was this idea of cellular systems. >> it's called cellular because your car phone is tied into different radio transmitters. each one called a cell. and as you travel, the signal from your phone travels from cell to cell. >> this was something that had never been done before. >> if you don't have one now, you probably will have one in a decade, say the phone makers, as the price comes down into the range of other high tech toys. >> there were people that understood even in the early days that being trapped in a car ...

Was, hey, i'm calling from the car. >> when these things were first starting to pop up in the mid 1980s, the customers were people that had a business reason for having these things. or some super-rich dude who just wanted to show off. the big breakthrough idea was this idea of cellular systems. >> it's called cellular because your car phone is tied into different radio transmitters. each one called a cell. and as you travel, the signal from your phone travels from cell to cell. >> this was something that had never been done before. >> if you don't have one now, you probably will have one in a...

Starting to pop up in the mid 1980s, the customers were people that had a business reason for having these things. or some super-rich dude who just wanted to show off. the big breakthrough idea was this idea of cellular systems. >> it's called cellular because your car phone is tied into different radio transmitters. each one called a cell. and as you travel, the signal from your phone travels from cell to cell. >> this was something that had never been done before. >> if you don't have one now, you probably will have one in a decade, say the phone makers, as the price comes down into the rang...