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To avoid. >> right. all of this is because of brown rice. companies use it in a syrup to sweeten products like cereal bars and baby formula but, again, we don't know which ones. the brown rice can absorb arsenic from the soil and store it in outer shell. that can make its way into the final product. still medical experts say don't panic. >> if your child has been exposed to brown rice syrup, i am not concerned that they are going to have any public health risk as a result. i am not concerned. having said that, i think we need to make discerning choices going forward of what kind of sweetener, ...

Get on e-trade. set up a real plan. frank! oh wow, you didn't win? i wanna show you something... it's my shocked face. [ gasps ] [ male announcer ] get a retirement plan that works... at e-trade. martha: this is a fox news alert. on toxins hidden in our food. and infants may be the most at risk. a disturbing new study finds traces of arsenic in certain organ you can infant formulas may exist and the cereal bars. brand new hour of "america's newsroom." good morning everybody. i'm martha maccallum. bill: i'm bill hemmer. this report coming claiming the bulk of arsenic detected is the type known ...

Urologist. so what the heck is this good. >> it had very heavily high levels have arsenic. formula milk, they looked at cereal bars and energy shots, key issue is the main ingredient in s this organic brown rice syrup. if you are going to buy cereal bar, look to see if it's the main ingredient. this is the high levels of arsenic in the formula foods. >> shep: how does this get past testing filled with arsenic, it seems impossible? >> we the water contaminate. >> shep: i love that word, water. >> ten parts in billion, those levels of water, it's too high. but i think it's important that we have...

Laura ingle with the latest developments. how serious is this. >> reporter: medical scientists and experts sounding alarm buying products containing brown rice syrup. this research by dartmouth college, a brown rice syrup, found in some organic powdered infant formulas could contain dangerous amounts of as sick, -- arsenic, six times more than the environmental protection agency considers safe for the water supply. they find elevated levels in cereal bars, energy bars and drinks energy shots used by endures rans athletes. researchers point out arsenic occurs in several forms, some more dangero...

>> reporter: but it's a different story in lewisville, nebraska. it's not far from omaha, a very nice place, yet it's not getting the bites and despite having a program packed with financial incentives, they've only been able to get a handful of contracts. officials there told us, megyn, it's still expensive to build a home, even if the land a free and again, some people simply don't want to live in a small town. megyn: thank you. high levels of arsenic found in some baby form lark the known carcinogen turnsum in cereal bars and what researchers say they found in your food. @=h