Gmail starts showing blue checkmarks for verified brands
Google is adding blue checkmarks to Gmail, helping users identify whether a sender is genuine or an impersonator trying to scam them.
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Google is adding blue checkmarks to Gmail, helping users identify whether a sender is genuine or an impersonator trying to scam them.
Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust.
The checkmark confirms you're reading an email from a legitimate brand, not an impersonator.
The blue checkmark will automatically appear in emails from companies that are part of Gmail's Brand Indicators for Message Identification (BIMI) feature, which arrived in 2021. BIMI...
Google Adds Gmail Checkmark For Brands Using BIMI - 05/04/2023