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BLACKPINK Jennie, Oh My Girl Arin, & More: Girl Group Member Brand Reputation Rankings for January Revealed

By
Jan 17, 2021
On Sunday, Jan. 17, the Korean Brand Research Institute released their girl group members' brand reputation rankings for the month of January. Keep on reading to see who the most popular girl group idols for the month are.
The Korean Brand Research Institute analyzed the brand reputation index by determining an idol's participation index, media index, communication index, and community index. To do so, the organization analyzed 91,339,797 pieces of data concerning 535 girl groups from Dec. 17, 2020, to Jan. 17, 2021. Compared to the available 90,780,154 information last year, the data increase by 0.92%.
The brand reputation ranking is an index created through data analysis to find the online habits of consumers and what has a big impact on brand consumption. Through the analysis of female idols' personal brand reputation, we can determine their positive and negative influence, the media's interest in them, and the amount of interest and communication among consumer becomes measurable. This index also includes brand value analysis that measures brand influence.

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