Three Longhorns in the Music Business Share How They Have Fared During COVID-19
Back in early March 2020, which feels like 100 years ago, the thriving Austin music industry felt the rumblings of a catastrophic event: the cancellation of South by Southwest (SXSW). It would be the first time in the 34-year history of the annual conference—once solely dedicated to music and now expanded to education, film, and interactive—that venues across the city would go dark. Faced with the implications of creating a superspreader event, as hundreds of thousands of people from dozens of countries prepared to crowd together and sway and sweat as guitars rang out around them, the Cit...
Source: texasexes.org