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Crush's pictures, even the bad ones. but the company behind match.com and chemistry.com says business is booming. its subscriber base jumped 30% last quarter and its profits did too. cnbc's julia boorstin is in los angeles. just today people were commenting about valentine's day, looks like there might be a love connection on my facebook page. who needs these dating websites, julia? >> here's the thing, contessa. people join dating services because they already november their friends and they want to go beyond that have circle of friends of friends. people want to go and reach a whole new netw...

Match.com and chemistry.com matched the 30% jump in subscribers. and that's why we brought you in, my friend. you are our media and entertainment reporter. the fastest demo that i found interesting about these dating sites, baby boomers. >> that's absolutely right. look, facebook is growing, but it cannot compete for focused help with online matchmaking. and now we see this whole new demographic jumping in. 50 to 60-year-olds are the fastest growing demographic on match.com, and there are some sites that are devoted just to baby boomers. a website called senior singles meet is the fastest grow...