Analysis: Be upfront. How you pitch is a reflection of your brand
Details 05 March 2021 The trend of clients choosing not to disclose budgets during initial conversations with agencies is not new and agency leaders MARKETING-INTERACTIVEspoke to recently said while most clients are largely upfront with their budgets, there are some who are either unsure about what they ought to be paying for (in terms of scope of work) or prefer agencies to recommend an appropriate budget based on their ambitions. According to a report by 4As Malaysia and R3 in 2016 titled "Finding an agency", unclear evaluation criteria (27%), unclear bri...
Source: marketing-interactive.com