The age of fluidity: Five beauty predictions for 2022 and beyond
Despite the rolling uncertainty of living in a with-Covid world, McKinsey predicts that beauty sales in 2022 will overtake the pre-pandemic levels of 2019. “Beauty brands must adapt to the new normal, in order to benefit from the announced resilience of the beauty market,” explains Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration and Creation. Consumer sentiment is optimistic, and the urge to create moments of escapism and entertainment in the midst of all the unpredictability...
Source: premiumbeautynews.com